Anderssen Gauguin

Anderssen Gauguin is a strategic advisory firm that brings together analytical thinking, business strategy, and a human-centered approach to help organizations navigate complex challenges. The goal of the rebrand was to establish a refined, contemporary identity that reflected the firm's philosophy while creating a cohesive visual language across its different partnerships.

The new identity combines clean typography, a restrained colour palette, and carefully considered graphic elements to communicate clarity, structure, and sophistication. A flexible visual system was developed to extend across brand applications, corporate presentations, and co-branded materials, ensuring consistency while allowing each partnership to maintain its own identity.

Scope: Rebranding / Brand Identity / Visual System / Brand Positioning / Art Direction / Co-branding / Presentation Design

Design: Mariangela Treviño / Lucia Benavides / Norma Barrera